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Open Letter
Revised

Accounting for complexity – Intervention design in the context of studying social accountability for reproductive health

[version 2; peer review: 1 approved, 2 approved with reservations]
PUBLISHED 23 May 2022
Author details Author details

Abstract

Background: Social accountability interventions aim to propel change by raising community voices and holding duty bearers accountable for delivering on rights and entitlements. Evidence on the role of such interventions for improving community health outcomes is steadily emerging, including for sexual and reproductive health and rights (SRHR). However, these interventions are complex social processes with numerous actors, multiple components, and a highly influential local context. Unsurprisingly, determining the mechanisms of change and what outcomes may be transferable to other similar settings can be a challenge. We report our methodological considerations to account for complexity in a social accountability intervention exploring contraceptive uptake and use in Ghana and Tanzania.
Main Body: The Community and Provider driven Social Accountability Intervention (CaPSAI) study explores the relationship between a health facility-focused social accountability intervention and contraceptive service provision in two countries. This 24-month mixed-method quasi-experimental study, using an interrupted time series with a parallel control group, is being undertaken in 16 sites across Ghana and Tanzania in collaboration with local research and implementation partners. The primary outcomes include changes in contraceptive uptake and use. We also measure outcomes related to current social accountability theories of change and undertake a process evaluation.
We present three design components: aspects of co-design, ‘conceptual’ fidelity, and how we aim to track the intervention as ‘intended vs. implemented’ to explore how the intervention could be responsive to the embedded routines, local contextual realities, and the processual nature of the social accountability intervention.
Conclusions: Through a discussion of these design components and their rationale, we conclude by suggesting approaches to intervention design that may go some way in responding to recent challenges in accounting for social accountability interventions, bearing relevance for evaluating health system interventions.

Keywords

Social Accountability, Reproductive Health, Complex Interventions

Revised Amendments from Version 1

After receiving the three reviewer reports, we have made several changes to the manuscript. We summarize the changes below:

Duplication and consistency of language: We have removed some of the duplications regarding the aims of the CaPSAI intervention. We have also standardized language across the text to refer to the three design components versus features, considerations, or approaches. As suggested, we have removed references to institutions in the Introduction paragraph to improve readability.

Co-Design:  We now refer to the section on Co-design as ‘aspects of co-design’ and have provided more detail on how these aspects of co-design were applied in CaPSAI. In Stage 3 of the intervention design, we included some short examples of how the intervention manual reflects the co-design and how this changed the description of the intervention. We have also referenced other study resources with more detail on the intervention and the process.

Addressing the complexity of social accountability and clarifying the approach used in CaPSAI: We have added a paragraph under the CaPSAI study description to describe our approach to social accountability. We acknowledge that many approaches to social accountability exist and have added references to these. On one end, it is viewed as a short-term, bounded tactical intervention. At the opposite end of the continuum are approaches that understand social accountability as a process whereby service users, as citizens, demand their legal rights and contribute to social transformation. CaPSAI aims to bridge the two ends of the continuum by codifying the approach of two national groups that have been at the forefront of transparency and accountability for years into short-term interventions.

See the authors' detailed response to the review by Jashodhara Dasgupta
See the authors' detailed response to the review by Stephanie M. Topp
See the authors' detailed response to the review by Deborah D. Diliberto

Abbreviations

CaPSAI – Community and Provider driven Social Accountability Intervention

HRP - UNDP/UNFPA/UNICEF/WHO/World Bank Special Programme of Research, Development and Research Training in Human Reproduction (HRP Research)

SRHR – Sexual and reproductive health and research

WHO – World Health Organization

Disclaimer

The authors alone are responsible for the views expressed in this article and they do not necessarily represent the views, decisions or policies of the institutions with which they are affiliated.

Introduction

The importance of taking a complexity approach to evaluating ‘real world’ health interventions has now been well established (Craig et al., 2013; Greenhalgh & Papoutsi, 2018; Moore et al., 2015; Portela et al., 2019). Social accountability interventions, which have gained recognition as a part of health systems strengthening and raising community voice, are associated with an increasing range of health benefits (Kruk et al., 2018; Schaaf et al., 2017; Van Belle et al., 2018). As a result, there is growing interest in how to understand, assess, and scale successful results. We explore the design of a social accountability intervention evaluated in a two-country study aiming to improve quality of care in order to increase contraceptive uptake and use and present three design components that responded to and aimed to account for complexity.

Social accountability interventions aim to propel community-driven change and empower citizens and communities to hold duty bearers accountable for promised rights and entitlements (Joshi, 2017). These interventions aim to be community-owned and led and improve life for local citizens by raising their voices, representing their interests, and increasing their capabilities, ultimately transforming power relations. Accountability in the context of sexual and reproductive health and rights has been described as ‘the appropriate prioritisation of sexual and reproductive health and rights (SRHR) and its implementation throughout the health system and ensuring access to SRHR services, with attention to high-quality and respectful care.’ (Boydell et al., 2019). Social accountability is conceptualised as able to bring about change through a series of activities over time. These may include community education and empowerment, increasing the understanding of rights and entitlements, community mobilisation and data collection, a process of evaluation and measurement against standards and priorities, and a process of interfacing between duty bearers and rights-holders, with service users working to hold duty bearers to account. The process of interfacing can be in the form of meetings, public hearings, or other forums where community members can interface with power holders and each other to share concerns, apply pressure, and track change. Social accountability is an ongoing contingent and often political process, and it operates both within and outside of formal structures and processes. It is, amongst other things, evidently complex. However, how social accountability interventions work, whether the theories of change are accurate, and what the key ingredients for success are across contexts and health topics require more empirical insight, particularly as such interventions are taken on by mainstream health actors and implementers across a range of settings.

A recent supplement on complexity approaches, and public health guidance describes the multiple component nature, nonlinear causal pathways, role of local context, and general under examination of outcomes as particular challenges for health interventions with multiple priorities and limited resources (Portela et al., 2019). Updated guidance on implementation studies was described by Greenhalgh and Papoutsi as emphasising ‘‘‘non-linearity and iterative local tailoring’ and placed substantially more emphasis on the need for non-experimental, mixed methods and process-based approaches for studying such phenomena’ (Greenhalgh & Papoutsi, 2018; Moore et al., 2015). A WHO convened community of practice on measuring and evaluating social accountability interventions for reproductive, maternal, and child health reported similar considerations with specific emphasis on power relations and the political nature of accountability interventions (Boydell et al., 2019).

Here we explore the Community and Provider driven Social Accountability Intervention (CaPSAI) (Steyn et al., 2020). Considering the social accountability process as a complex intervention, with numerous actors, a highly influential local context, and a number of interacting components, as well as being a process over time, it was considered essential to move beyond simple intervention thinking and call on complexity approaches to design and evaluate the CaPSAI study. This paper explores how the CaPSAI intervention was designed to respond to real-life conditions and how recent thinking in implementation science and complex intervention evaluation were considered in developing the CaPSAI intervention. We consider three design components and how they aimed to account for complexity; intervention fidelity, elements of co-design, and the intervention as ‘intended vs. implemented.’

The Community and Provider driven Social Accountability Intervention (CaPSAI)

Social accountability is complex, and therefore not suited to mainstream notions of interventions that do not allow for multiple and interrelated factors iteratively and simultaneously contributing to a change process (Dasgupta, 2011; Schaaf & Dasgupta, 2019). Moreover, there are many approaches to social accountability `(Schaaf & Dasgupta, 2019) For some, social accountability is as a form of performance management in which service users are consumers who can use these mechanisms to demand better services (Ringold et al., 2012). These are characterized a short-term, bounded tactical intervention, in which tools are used in a particular time and place. At the opposite end of the continuum are approaches that understand social accountability as a process whereby service users, as citizens, demand their legal rights and contribute to social transformation (Lopez Franco & Shankland, 2018). These tend to be more strategic approaches that deploy multiple tactics to combine citizen voice and public sector responsiveness and actively try to address power asymmetries (Joshi & Houtzager, 2012). CaPSAI tries to bridge the two ends of the continuum, by codifying the approach of two national groups that have been at the forefront of transparency and accountability for years into a short-term interventions.

The Community and Provider driven Social Accountability Intervention (CaPSAI) study aims to make a robust addition to the literature and evidence base on participatory and social accountability processes for health. It is one of the first studies to evaluate the effectiveness of social accountability interventions on behaviour related to family planning. It aims to build the evidence base on the potential for such interventions to improve SRHR. Literature and evidence on accountability strategies to improve SRHR is steadily emerging (Boydell et al., 2019; Gullo et al., 2017; Van Belle et al., 2018) though challenges remain in understanding how best to evaluate these programmes and determine best practices for scale-up. The CaPSAI Project has been registered at Australian New Zealand Clinical Trials Registry (ACTRN12619000378123, 11/03/2019). CaPSAI is a quasi-experimental, mixed methods evaluation implemented across 16 sites in Ghana and in Tanzania. The intervention was delivered and evaluated by local civil society partners and research organisations over a period of 24 months. Specifically, it explores the role of such interventions for aspects of SRHR by evaluating the impact and process of implementation of an eight-step social accountability intervention on contraceptive uptake and use in low resource settings with low modern contraceptive uptake (Moore et al., 2015). The CaPSAI study aims to describe and examine how social accountability processes are implemented and operationalised, focusing on behaviours, decision-making processes, and the barriers and facilitators of change. The findings aim to be generalisable to other like settings. It also aims to develop more responsive quantitative measures for social accountability interventions and demonstrate the relationship between social accountability processes and the uptake and use of contraceptives and other family planning behaviours (See Steyn et al., 2020 for details on the research protocol).

In the CaPSAI study design, contraceptive uptake is evaluated through an interrupted time series design with a control group (ITS-CG). A cohort of women who are new users of contraception is tracked using standardised interview questions across both intervention and control facilities to measure changes in behaviours around contraceptive use over one year. To capture social accountability intermediate outcomes, such as empowerment of women and health providers and expansion of negotiated spaces, a cross-sectional survey using accountability-related psychometric scales is conducted at pre- and post-intervention phases. The effects of the social accountability intervention and the implementation process are measured through a process evaluation comprising context mapping, qualitative interviews, document review, and implementation tracking. Case studies of change are also collected. A process evaluation was seen as essential due to the complex and processual nature of the social accountability intervention and the challenges in determining causal chains and clearly attributing outcomes to intervention inputs (Moore et al., 2015; Palmer et al., 2016).

Figure 1 outlines the CaPSAI theory of change, and Table 1 describes the eight identified steps in more detail. While these are referred to as ‘steps,’ they may be better conceptualised as phases and may contain a number of activities or ranges of activities within each step. We also acknowledge that social accountability interventions are best considered as a process and not as linear discrete steps or tools that will necessarily combine to create social change; however, these steps present a structure for the intervention.

2cb15c0e-5d6b-4911-aa78-1550b132f1a5_figure1.gif

Figure 1. CaPSAI Theory of Change (This figure has been reproduced with permission from Steyn et al., 2020).

Table 1. Standard steps in the CaPSAI social accountability process.

StepDescription
1.Introduction of the intervention to the
community
The implementation partner (usually a civil society organization) meets with local leaders, identifies stakeholders and sets up
the infrastructure to deliver the community scorecard.
2.Mobilization of participants for the
intervention
The implementing partner will gather community partners, service providers and the user groups of the health facility/
services to describe the intervention. The implementing civil society organisation should also identify a respected community
mobilizer who will jointly facilitate the roll out of the intervention and join the implementation team.
3.Health, rights and civic education with
community participants
The implementation partner shares information on existing service standards and provides training on rights, good
governance and accountability. The group begins to rate existing services against rights-based standards and generate
discussion about local priorities.
4.Prioritization meeting with communityThe implementation partner distills themes and priorities raised by the community. The community groups then collectively
score the issues and indicators and set priority areas for action.
5.Prioritization meeting with duty bearersThe implementation partner distills themes and priorities raised by the service providers. The providers then collectively score
the issues and indicators and set priority areas for action.
6.Interface meeting and joint action
planning
The implementation partner then holds a joint meeting between the community, the service providers and other duty
bearers. Following the presentation of results from the prioritization meetings the community groups and the service
providers will aim to reach consensus on the ranking of the priority items and the actions required to address them. An action
plan with assigned roles and responsibilities will be developed for the following 6–12 month period.
7.First follow-up meeting with community
and duty bearers at three months
Priority areas and action items will be followed up with both the community and service providers. For any unresolved issues
these meetings present an opportunity to involve high-level duty bearers of third party pressure (media/ politicians) to
increase the pressure to act.
8.Second follow-up meeting with
community duty bearers at six months
A second follow up meeting will enable the monitoring of longer range outcomes and on the remedy of unresolved issues
raised in the first follow up meeting. The community and service providers will continue to monitor the action plan for
changes in relation to agreed priority areas.

Key design features in enabling and accounting for local adaptation

The social accountability process is deeply situated in, and contingent upon, the local context and involves multiple actors and factors that can be difficult to account for, inevitably presenting challenges for evaluation. Each process will be and should be different as it responds to locally determined concerns and power relations. As social accountability interventions are not singular discrete interventions, obtaining mainstream achievements and measurements of fidelity, dose, and reach and ensuring knowledge of the ‘active ingredients that allowed the outcomes to take hold can be particularly challenging (Boydell et al., 2019; Craig et al., 2013; Moore et al., 2015) Thus, in designing the intervention and its evaluation the team considered emerging research and best practice on complex intervention design and evaluation. Table 2 describes dimensions of complexity present in the CaPSAI intervention. We now present three broad considerations: aspects of co-design, considering ‘conceptual fidelity’ versus standardisation, and accounting for the intervention as intended versus implemented.

Table 2. Accounting for complexity in the Community and Provider driven Social Accountability Intervention (CaPSAI) study design (This table has been reproduced with permission from Steyn et al., 2020).

Dimension of
complexity
CaPSAI dimensionMRC recommended design
features
CaPSAI study design
features
A large number of interactions
between components within the
intervention (Craig et al., 2008).
CaPSAI intervention requires separate and joint
activities with community organizations, health
providers, and duty bearers to produce an effective
space for collective action and change.
A theoretical understanding of how the
intervention causes change (Craig et al., 2008).
CaPSAI developed a theory of
change (Figure 1)
A number of behaviors required by
those delivering or receiving the
intervention (Craig et al., 2008).
Behavior change in varying degrees on the part of
community members, health providers, and duty
bearers is required for effects to take hold.
A process evaluation design to study the
implementation process to address ‘how’
the intervention worked in practice and
better understand the ‘active ingredients’
(Craig et al., 2008; Moore et al., 2015).
Process evaluation is a main
component of the study design
A number of groups or
organizational levels targeted by
the intervention (Craig et al., 2008).
CaPSAI intervention targets community members,
health care providers and duty-bearers at the
community and facility level.
A larger sample size and cluster rather
than individual level designs (Craig et al., 2008).
Evaluation and sampling at both
the community (individual) and
health facility level (cluster).
Numerous and variable outcomes
(Craig et al., 2008).
The primary outcomes include an increase in
contraceptive uptake and indicators of contraceptive
use alongside intermediary outcomes such as
increases in social capital, collective efficacy, and
empowerment.
Use of a range and mix of measures
and methods to capture complexity and
unintended consequences (Craig et al., 2008; Moore et al., 2015).
A range of methods and
instruments aim to capture
the primary and intermediary
outcomes as well as the
implementation process itself.
A degree of flexibility or tailoring of
the intervention is permitted (Craig et al., 2008).
Implementation should maintain conceptual fidelity to
the eight standard steps but allows for local adaptation
to produce the effects.
Fidelity should be considered ‘functionally
rather than Compositionally (Fox, 2015)
to allow interventions to be responsive
to context while still being meaningfully
evaluated (Craig et al., 2008; McMullen
et al., 2015; Moore et al., 2015).
The process evaluation and
combination of research
instruments have been designed
to capture functional fidelity in the
implementation

Aspects of Co-design

Alongside the growth of implementation science has been calls for greater uptake of co-design approaches, particularly in the context of complex interventions (Craig et al., 2013; Moore et al., 2015). Co-design stresses equal participation, particularly of ‘end users’, and recognises that interventions will be more responsive and likely to deliver meaningful results if all those with a stake in their delivery and outcomes are involved in all aspects of intervention design, delivery, and evaluation (Donetto et al., 2015; Goodyear Smith et al., 2015; Slattery et al., 2020). For the CaPSAI study, local civil society organisations with experience in delivering health-related social accountability interventions were selected as implementing partners. Implementing partners then selected community representatives to become members of the implementation and research teams. Community members were also tasked with the facilitation and implementation of the intervention across the 16 sites. In some cases, these community members had already worked with the civil society organisations; in others, they were newly recruited. In order to recognise the wealth of experience and established routines and practices of implementing partners as well as respond to the local context, aspects of the intervention was co-designed by the study implementation leads and civil society implementing partners from the local community.

Stages in the intervention design

Stage 1:      The first stage in the design of the intervention was a review of existing literature and programmes related to social accountability and health (Boydell & Keesbury, 2014). Programme descriptions, evidence, and programme reports for health-related social accountability interventions such as community scorecards, report cards, citizen voice, accountability, and citizen hearings were gathered to define the key phases in the social accountability process (See Table 3). These data were brought together with the findings from the formative phase study UPTAKE Project (Cordero et al., 2019; Steyn et al., 2016) and emerging findings from the Evidence Project studies on social accountability in the context of family planning (Boydell et al., 2018) to set the groundwork and proof of concept for CaPSAI and were used to develop the overarching theory of change. From a review, a composite of components (‘steps’) were determined that are typical of social accountability interventions and theories of change (see Table 3). The steps identified were: introduction of the project, community mobilization, rights training with the community, separate prioritization meetings with community and health providers, interface meeting and action planning, monitoring and evaluation. This stage of the research was desk based and researcher led. It set up the base material for the team to iterate from. These ‘steps’ structured the second phase of the intervention design process.

Table 3. Toolkits reviewed to develop the intervention.

Document TitleAuthorDate of
publication
Source
Information and collective action in
community-based monitoring of schools:
Field and lab experimental evidence from
Uganda
Abigail Barr, F. Mugisha,
P. Serneels, A. Zeitlin
Aug.12https://pdfs.semanticscholar.org/99f5/806ab361f3308d652b9549b390e4f183b672.pdf
Enhancing governance and health system
accountability for people centered
healthcare: an exploratory study of
community scorecards in Afghanistan
Edward Anbrasi, Kojo
Osei-Bonsu, Casey
Branchini, Temor Shah
Targhal, Said Habib,
Arwal A.
Jul.15http://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-015-0946-5
When is community based monitoring
effective? Evidence from a randomized
experiment in primary health in Uganda
Bjorkman, M. and
Svensson, J.
Apr.10https://academic.oup.com/jeea/article-abstract/8/2-3/571/2296039?login=false
Scorecards and social accountability for
improved maternal and newborn health
services: A pilot in the Ashanti and Volta
regions of Ghana
Blake, C., Annorbah-
Sarpei, N., Ismaila, Y.,
Clark, S.
Sep.16https://www.sciencedirect.com/science/article/pii/S0020729216304428
Citizen Voice and ActionJeff HallJul.14https://www.escr-net.org/node/366893
East African Community Regional
Reproductive Maternal Newborn and Child
Health Scorecard
Elizabeth MuiruriNov.14https://everyone.savethechildren.net/sites/everyone.savethechildren.net/files/
EAC%20RMNCH%20Scorecard.pdf
Tanzania Community Score Card
Transparency and Accountability Project
Sandra MichaelsonNov.13
Scorecard Toolkit: CARE MalawSarah GulloMay.13https://resourcecentre.savethechildren.net/sites/default/files/documents/6800.pdf
Maternal Health Alliance MalawiSarah GulloNov.14
Role of Social Accountability in Improving
Health Outcomes: Overview and Analysis of
Selected INGO Experiences
K.D. HoffmanJun.14https://coregroup.org/resource-library/the-role-of-social-accountability-in-improving-
health-outcomes-overview-and-analysis-of-selected-international-ngo-experiences-to-advance-the-field/
to-advance-the-field/
Citizen Voice and Action (as reviewed by
"Role of Social Accountabilty" paper
K.D. HoffmanJun.14
Partnership Defined Quality FrameworkK.D. HoffmanJun.14
CARE's Community ScorecardK.D. HoffmanJun.14https://www.care.org/wp-content/uploads/2020/05/FP-2013-CARE_
CommunityScoreCardToolkit.pdf
White Ribbon Alliance Social Watch ApproachK.D. HoffmanJun.14https://coregroup.org/wp-content/uploads/media-backup/documents/Resources/
Tools/Social_Accountability_Final_online.pdf
White Ribbon Alliance Uganda Participatory
Health Facility Assessment
K.D. HoffmanJun.14
GOAL Accountability can Transform HealthK.D. HoffmanJun.14
The community scorecard process:
methodology, use, successes, challenges,
and opportunities
Jephter Mwanza and
Nina Ghambi
Dec.11http://pubs.iied.org/pdfs/G03207.pdf
Effects of CARE’s Community Score Card on
reproductive health-related outcomes
Sara Gullo, Christine
Galavotti, Anne Sebert
Kuhlmann, Thumbiko
Msiska, Phil Hastings, C.
Nathan Marti
Feb.17http://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0171316&type=
printable
Social Accountability Services: Case Study
1: Andhra Pradesh, India: Improving Health
Services through Community Score Cards
Vivek Mistra, P.
Ramasankar, Lakshmi
Durga, Sanjay Agarwal,
J.V.R. Murty
Aug.07https://namati.org/resources/case-study-1-andhra-pradesh-india-improving-health-
services-through-community-score-cards/
Governance and Transparency Fund,
Environmental Governance, Ghana, the
Community Scorecard Approach
Governance and
Transparency
Programme
2014https://washmatters.wateraid.org
Evaluation and Design of Social
Accountability Component of the Protection
of Basic Services Project, Ethiopia
Samuel Taddesse, Biraj
Swain, Merga Afeta,
Gadissa Bultosa
Jun.10http://docplayer.net/123994238-Evaluation-report-final-evaluation-and-design-of-
social-accountability-component-of-the-protection-of-basic-services-project-ethiopia.
html
Transparency for development baseline
report, Tanzania
Jean Arkedis, Jessica
Creighton, Archon
Fung, Stephen Kosack,
Dan Levy, Rohit
Naimpally, Lindsey
Roots and Courtney
Tolmie
Sep.16http://t4d.ash.harvard.edu/sites/default/files/file-uploads/Full%20T4D%20Baseline%2
0Report%20FINAL.pdf
Accountability in Local Service Delivery: The
Tuungane Community Scorecard Approach
Guillaume Labrecque
and Isatou Batonon
May.15https://www.rescue.org/sites/default/files/document/660/
accountabilityinlocalservicedeliveryenglishfinal.pdf

Stage 2:      For each of the social accountability ‘steps’ a set of questions was developed that aimed to elicit the routine practices, knowledge, experiences, and concerns of the two national non-governmental organisations implementing the activities. Understanding the existing routines and roles and the ‘normal practice’ of implementation as they are highly contextual and they are how implementers structure and make sense of their roles and worlds (Greenhalgh, 2008, p1269). The key questions aimed to ascertain the ways in which the implementing partners are already addressing the core aspects of intervention fidelity (as considered functionally (Hawe et al., 2004) in their regular practice and existing implementation strategies for existing social accountability programmes. Understanding these practices in advance allows for designing an intervention that better reflects what may take place in ‘actual’ implementation by not suggesting new or changed practices where they are not necessary. Findings from the first and second design stages were synthesised into a guide for design stages three and four.

Stage 3:      In the third stage of the intervention design, multiple meetings were held over a period of months with the implementation teams prior to the start of implementation. Initial meetings introduced the study and the objectives. Subsequent meetings engaged a discussion structured around the findings of the review and the key questions. The tentative theory of change and identified ‘steps’ were used as prompts to discuss and explain previous experiences of the implementing partners in delivering social accountability interventions. The meetings were led by the implementation leads who used the sessions as an adapted form of a ‘focus group workshop’ to consider the different intervention steps, elicit similar experiences and learn what best practice would look like in the context where implementation would take place. This discussion led to an additional step in the proposed process, as implementing partners stressed the importance of more than one round of interfacing to monitor progress in addressing joint action plans in their previous work. Discussions were recorded and loosely transcribed, and notes were fed back to the team and used to ‘build out’ the intervention. Through an iterative process, an intervention manual to use during the study was put together. The manual includes direct feedback from this stage of design and a list of key considerations derived from these discussions for each step of the process. These quotes, key considerations and key questions are all derived from the previous experience of the implementers in the settings where the intervention was to be delivered (WHO, 2021).

The intervention manual is written in a ‘workbook’ style and does not set out an overly prescriptive or standardised intervention to be delivered. The manual sets out the aims and objectives of the study, along with essential information for study conduct and implementation as part of a research project (which was new for the implementation teams). For each of the eight social accountability ‘steps,’ the manual describes how the step is conceptualised within the theory of change and lists key questions and considerations for implementers with examples that emerged from the co-design process. Workbook pages are included for pre and post-implementation. While the study intervention implementation manual was primarily designed by the implementation team, comprised of WHO team members and civil society partners, the site-specific implementation plans involve the local facilitators and community implementers across the 16 sites. The pre-implementation plan is where implementers set out how their plans adhere to the core tenets of the intervention step and respond to key criteria and concerns, essentially how ‘fidelity’ is composed. This plan is then reviewed by the implementing teams with the implementation leads to discuss how it meets the requirements of the study and achieves fidelity. The post-implementation report allows implementers to account for implementation ‘on the day’ and note any deviations from the plan or to remark on exceptional events.

Stage 4:      In the final stages, feedback on the draft manual was gathered, and further refinements were made, and the ‘workbook’ aspect of the manual was further considered. Finally, the teams worked to finalise the planned intervention and agree on a final manual. Training then took place with the local implementing teams over a period of days.

Tracking the intervention was developed to enable and account for local adaptation. As reflected in the design of the implementation manual, fidelity to the theory of change and core aspects of the intervention is key, and how this fidelity is composed is expected to vary. The (re)consideration of fidelity is one of the intervention design features that aims to account for the complex and contextual nature of social accountability interventions and their success.

Intervention ‘fidelity’

Recent literature acknowledges that adaptive intervention strategies yield more responsive and localised interventions that may respond better to community needs (Greenhalgh & Papoutsi, 2018). Some thinking in implementation science and complex interventions indicates the value of considering intervention integrity and fidelity based on whether it achieves its purpose (functionality) as opposed as to whether it has the pre-determined components (compositional fidelity) (Greenhalgh & Papoutsi, 2018; Hawe et al., 2004; McMullen et al., 2015; Perez et al., 2016). In measuring complex interventions alongside quantitative study designs, this conceptualisation of fidelity has been suggested as a potentially more responsive approach to assessing the integrity of interventions. This requires distilling the essential criteria required to have fidelity to the overarching tenets of the intervention but moves away from an overly prescribed and standardised pathway of implementation. Hawe et al. (2004) ask what standardisation is in a complex intervention and suggest ‘rather than defining the components of the intervention as standard … what should be defined as standard are the steps in the change process that the elements are purporting to facilitate or the key functions that they are meant to have’ (pg.1561). The ‘workbook’ style of the implementation plan for each step develops a form of ‘mini’ site-specific protocol for each intervention step, that adheres to the core aspects that support the theory of change while accounting for local context and adaptability (McMullen et al., 2015). The implementation plans and design also respond to the design of the process evaluation. As described by Palmer et al. (2016), ‘A key challenge is how to find a balance between the fluidity that complexity and process so obviously warrant and the development of process evaluation aims, questions and procedures in advance (pg 2).’

A complex social intervention such as a social accountability process, implemented by organisations with previous experience and established routines and practices indicates that the intervention as envisaged prior to implementation will differ slightly from actual implementation ‘on the day.’ To account for this reality, a ‘pre-implementation plan and post-implementation report ‘is included as a part of the intervention design, to be completed before and after each step of the social accountability process.

The intervention ‘as intended’ versus ‘as implemented’

The pre-implementation plans and post-implementation reports form a part of the document review for the process evaluation research team, alongside the qualitative interviews, context mapping, and case studies of change. The reports support an understanding of the dose, reach, and fidelity of the intervention while accounting for and enabling adaptability.

This feature allows the intervention ‘as intended’ and the intervention ‘as implemented’ to be tracked and to account for divergences at the reporting stage. This may allow for a better understanding of the ‘active ingredients’ in the implementation process and for a better description of what took place over the course of the study. This will assist evaluators in assessing whether the theory of change was accurate, what the causal pathways for intervention outcomes may be, and what may be essential for scalability and generalisability. Alongside the pre-implementation plans and post-intervention reports, the process evaluation contains a method where small case studies of change are gathered. Through in-depth qualitative interviews and document review, reported instances of change thought to be attributed to the social accountability intervention are explored. Here researchers can trace the instances of change and gather the accounts of local actors as to how these changes took place, gathering relevant documentation and triangulating interviews as needed. Drawing on ethnographic methods, these combined accounts help develop the picture represented by the quantitative findings with rich accounts of the intervention in action and local perceptions and descriptions of impact.

Conclusion

As described by Hawe and Shiell back in 2004, ‘reducing a complex system to its component parts amounts to an “irretrievable loss of what makes it a system”’ (Hawe et al., 2004; p. 1562). ‘Real world’ interventions also experience real-world pressures such as budget constraints, tight timelines, international teams, and so on. Trying to incorporate emerging best practice that challenges the status quo can present challenges. What is described in this paper reflects efforts to incorporate some of the relevant guidance to support a complex and political intervention on what is often a controversial and contested set of rights and health behaviours. This is a reflection on the design process, and the results of the study will be reported, upon completion, elsewhere. We do not suggest that the considerations outlined here can resolve the tension between local and contextual intervention outcomes and their ability to scale and generalize across other settings but do hope that the considerations shared here will go some way to better describing and accounting for the complexity acknowledged in delivering social accountability interventions. Aspects of co-design of the intervention, a conceptualisation of fidelity that is as open and adaptive as possible, and using ethnographic approaches to track the intervention steps as intended versus as implemented as part of a process evaluation have been how we considered complexity in the intervention design for the CaPSAI study.

Data availability

No underlying data are associated with this article.

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McMullen H, Boydell V, Cordero JP et al. Accounting for complexity – Intervention design in the context of studying social accountability for reproductive health [version 2; peer review: 1 approved, 2 approved with reservations]. Gates Open Res 2022, 5:107 (https://doi.org/10.12688/gatesopenres.13260.2)
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Comments on this article Comments (0)

Version 2
VERSION 2 PUBLISHED 22 Jul 2021
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Alongside their report, reviewers assign a status to the article:
Approved - the paper is scientifically sound in its current form and only minor, if any, improvements are suggested
Approved with reservations - A number of small changes, sometimes more significant revisions are required to address specific details and improve the papers academic merit.
Not approved - fundamental flaws in the paper seriously undermine the findings and conclusions

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